Internet marketing will always be known to cover the global market. Wherever you are, the internet makes it possible for every person from any part of the world to correspond, communicate, and advertise any kind of goods or services for all classes of consumers.The more global a business becomes, the more likely it will gain added profit since there is a virtually unlimited number of potential customers. That is why majority of online businesses are adopting search engine optimization without considering boundaries or limitations based on geography and location.But internet marketing is not just about effectively carrying out business in a global scale. In fact, even search engine marketing has come to affect the local arena. Having an online business means getting the services of SEO in order to get a high rank in Google and Yahoo. Unlike before though, local search engine marketing is getting a share of the popularity.A good example is when a certain website sells wallets, bags, and other designer products, the competition for the same products in the internet may be numbered up to millions. Thus, the competition or supply far exceeds the demand for the said products.With the constant competition in the global scale, some internet marketers are turning their attention to local search engine marketing. There is a big difference in local SEO since you will be targeting page ranking and make sure your website about, i.e. dog tags in Florida is listed at the top of major local search engines.But with local SEO, you get to optimize and improve the page rank of your site based on identifying a specific geographical location. It is basically limiting the coverage or concentration of your niche. With it, competition is lesser but the popularity of the site largely depends on how effective you are in SEO.Local search engine marketing is advertising locally. What you do is limit the coverage and put a boundary on a particular niche. Although there may be millions of pages that contain the same niche, the location filter narrows search results.Anyhow, being successful is search engine optimization still largely depends on the ability of the internet marketing to carry out the usual SEO tasks such as designing and maintaining web pages, creating business profiles that are localized, optimizing web pages through content and links, and lastly, popularizing the whole website.Moreover, keyword research goes the usual way but the main tweak is that you have to put greater emphasis on relevant local content. You have to make sure that meta tags, page titles, and other texts should be unique and distinct to a particular location or area you are optimizing.When it comes to the rate of success, local SEM definitely has an edge over the usual generic SEO most internet marketers target. We can justify this because the number of people venturing towards local SEO is not the great yet so that means competition is still not that strong.